You’ve gotten to know your customers. You’ve tested what you know. Now you’re ready to deliver the right assortments to the right channels. Here’s how.
For centuries, retail planners and buyers have relied on the wedge to make assortment decisions. Okay, maybe it hasn’t been centuries. But the wedge has been in use for a long time. The idea of
Your customers have a lot in common. They all like your brand and enjoy your products, and a lot of them are wearing your fashion right now. But your customers aren’t a single uniform
Clustering can be a tricky subject to wrap your mind around, but it doesn’t need to be. In the simplest of terms, clustering is just the process of grouping stores by their ability to
Most retailers know you can’t send the same assortment to every location. It just doesn’t work. If you tried it, your smallest stores would be overwhelmed with excess inventory they’d struggle to sell. And your