Case study: Target Australia selects daVinci Retail

  • Target Australia in-store logo

Target Australia chose daVinci, a retail software specialist, to deliver an Assortment & Merchandise Financial Planning application suite.

When Target Australia was looking for a fully integrated application that could provide accurate real-time insights on customer-centric product assortment and optimal buying quantities, daVinci Retail solution was a natural choice. The solution removed the need for manual intervention, replacing processes with a highly efficient and streamlined workflow to support increased profitability.

As part of Target’s current strategic focus, “fit for purpose” technologies were identified as critical enablers for simplifying operations and improving its product offering. These initiatives motivated Target to search for a partner who understood the current market challenges and could provide modern, fit-for-purpose technologies, supporting the team’s transition away from legacy systems and processes.

Reducing the time taken by Target’s product team to gather information manually from disparate systems to analyze, build, order, and deliver products was a key driver for the system upgrade. Target understands today, more than ever, the importance of having the right product available at the right time for its in-store and online customers. The reliance on system up-time and the effectiveness of inventory quantification, stock availability, and automation can be the difference between making a sale or not. Target needed more than an Assortment Planning and Merchandise Financial Planning solution; they required a reliable partner with proven experience to support change.

Read on to learn more about Target’s selection process, the project team, and the solution implementation.

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