Retail shoppers have more choices now than ever before. They have access to thousands of stores, literally at their fingertips, day or night, whether traditional main street shopping or the venerable shopping mall. Competition is fierce.
At some point, the amount of choice becomes overwhelming.
That’s why retailers who give their customers the feeling that they know their customers — those who have personalized, relevant recommendations, send their customers offers and promotions that feel like it’s sent just to them and at just the right time, create a sense of belonging and trust — these retailers stand out. Customers habitually return to the retailers who know them best when there’s too much to choose from.
How do these retailers do it? With Omni Channel Assortment Planning.