Fundamentals of Assortment Planning 1: Introduction

  • Assortment Planning
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While merchandise planning is the strategic roadmap for retailers to anticipate customer demand, then plan the inventory they need to meet that demand while satisfying the company’s financial objectives.

Assortment planning and buying is the vehicle in which these financial objectives can be met through effective buying practices.

Hundreds of assortment planning and buying decisions are made every day by your merchant and planning teams, from the initial product concept through to the point of sale. Each decision needs to marry creativity and insight with careful thought informed by data.

Learn the fundamentals of assortment planning with this video series.

Introduction to Assortment Planning

  • Learn what is assortment planning, and why retailers need it
  • Get an overview of the assortment planning process
Leah Cook
Leah CookSr Retail Business Consultant, daVinci
Leah has over 20 years of experience in merchandise and assortment planning, buying and allocation in retail. Prior to joining daVinci, Leah served in various senior management roles at retailers including Walmart Canada, Danier Leather, and the Bentley/Agnew Group. She brings unique insights and experience having been a customer of daVinci, and now as the daVinci solutions consultant.
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