Maximizing Retail ROI: Unveiling the Strategic Benefits of a Rolling Open-to-Buy Approach

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Boosting Apparel Retail Success with a Rolling Open-to-Buy Strategy

In the dynamic world of apparel retail, effective inventory management and merchandise planning are crucial for maintaining a competitive edge. One strategy that has gained significant traction is implementing a rolling Open-to-Buy (OTB) approach. In this blog post, we will explore the concept of a rolling open-to-buy and highlight its numerous benefits. Retailers can streamline operations and maximize profitability in an ever-evolving industry by implementing demand planning to optimizing inventory management and leveraging merchandise planning software.

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Understanding a Rolling Open-to-Buy:

A rolling Open-to-Buy is an adaptable inventory management system that enables retailers to monitor and adjust their purchasing decisions in real-time based on current sales, market trends, and customer demand. Unlike traditional static OTB models that cover a fixed period, a rolling OTB provides retailers with continuous visibility into inventory levels, sales performance, and future buying requirements.

The Benefits of a Rolling Open-to-Buy for Apparel Retailers:

  1. Improved Inventory Management:

By implementing a rolling OTB, demand planners can achieve optimal inventory levels. With accurate insights into stock availability and demand patterns, retailers can avoid overstocking or understocking scenarios, effectively reducing carrying costs and minimizing inventory distortion.

  1. Enhanced Merchandise Planning:

A rolling OTB empowers apparel retailers to make informed merchandise planning decisions. By analyzing real-time sales data and market trends, retailers can identify popular product categories, anticipate customer preferences, and align their assortment accordingly. This data-driven approach ensures that retailers stock the right products at the right time, maximizing sales potential and customer satisfaction.

  1. Streamlined Operations with Inventory Management Software:

Implementing dedicated inventory management software, such as daVinci Retail’s solution, streamlines operations for apparel retailers. These software tools automate inventory tracking, sales analysis, and reporting, providing valuable insights that aid decision-making processes. By leveraging advanced inventory management software, retailers can optimize operations, improve accuracy, and save valuable time and resources.

  1. Effective Retail Planning with Retail Planning Software:

Retail planning software further complements the rolling open-to-buy strategy. It enables retailers to forecast demand, plan assortments, allocate resources, and monitor performance. By integrating merchandise planning and inventory management through retail planning software,  retailers can align their business goals with market demands, ensuring better profitability and competitiveness.


Adopting a rolling Open-to-Buy strategy is crucial for apparel retailers striving for sustainable success. Leveraging inventory management software, merchandise planning, and assortment planning software enables retailers to optimize inventory levels, reduce carrying costs, and align assortments with customer demand. Apparel retailers can streamline operations, minimize inventory distortion, and maximize profitability by analyzing market trends and implementing a rolling OTB approach. To stay ahead in the fast-paced world of apparel retail, embrace the power of daVinci Retail’s comprehensive software solutions, driving your business towards greater efficiency and success.

Melanie Tomaselli
Melanie TomaselliVP Customer Success
With over 20 years of experience in the retail technology industry as a Director of Consulting and Project Manager with both JDA Arthur and Oracle Retek, Melanie has held various positions in leadership. Her experience has been invaluable in application implementations, user training, project planning, methodology development, consulting, and managing the central US services team. Melanie has been part of the daVinci team from the beginning, guiding the business analysis and assisting in the design of daVinci’s signature product, Assortment Planning.

Related Product

daVinci Merchandise Planning

daVinci Retail’s merchandise planning solution enables retailers to build strategic financial plans which guide buy decision-making to deliver sales and margin goals.

Learn more about the product: daVinci Merchandise Planning
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